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WOW! Embossing Powder was established in 2007 and launched their product line in the US in 2012. WOW! is the largest manufacturers of embossing powder in the world. WOW! Embossing Powder is proud to present a range of over 160 embossing powders and embossing glitters which are treated to be static free and give crafters that professional touch to their projects! WOW! embossing powders come in a wide variety of finishes: gloss, matte, pearlescent, metallic, textured, opaque and translucent. WOW! Embossing Powders come in an array of stunning colors!