Contained in each pack are thirty-three die cut ephemera pieces, with the pack measuring about 4.5 x 6.5 inches. The imagery consists of canoes, fishing rods, hooks, fish, and bobs, in various shades of deep red, blue, green, and yellow.
Sentiments include:
- I love you to the lake and back
- Canoe rentals the river is calling
- Gone fishin' catch you later
- Gone fishing
- Fish Camp Cabin and Boat Rentals Back Country Expeditions
- May the fish be with you
- Ice Bait and Tackle
- #1 fisherman
- A very lucky fisherman lives here with the catch of his life
- A reel expert can tackle anything
- Cast away
- Carpe diem does not mean fish of the day
- Forever wishin' that I was fishin'
- You should have seen the one that got way
- Ready rigs
